Brand: Young Master Brewery
Product: Packaging
Project Brief
Goethe-Institut examinations set the global standard in German language proficiency testing. Located in the USA and around the world, the examination centers are accredited to conduct the Goethe-Institut’s own examinations. Most also offer language courses preparing candidates for the exam.
Goethe-Institut examinations are well known throughout the world and the associated certificates are accepted as a qualification by employers and further education institutions in many countries.
Alfalfa Studio was asked to create a print campaign to be applied to various marketing materials, such as folders, brochures and postcards to promote the Goethe-Institut examination centers. Additionally,
• Attract prospects/students to use the Goethe-Institut Examination Center for their German certification
• Attract institutions and examiners to adopt the Goethe-Institut Examination certification
• Convey the Goethe-Institut New York’s mission to promote German language learning and foster cultural exchange
Functionally, the campaign needed to work effectively across multiple platforms.
Approach
The design process was guided by the client’s main takeaway: To present the centers in a professional yet modern, and forward thinking manner. With that in mind, the design team made a decision to explore these concepts via abstraction.
Keeping a close eye on the legacy of the Goethe-Institut’s brand, in our process, Alfalfa explored ideas such as higher education, waves, mountains, movement, opportunity, possibilities, and growth.
Guided by these criteria the chosen campaign shows a dynamic composition made up of universal design elements including form, texture, repetition, and rhythm.
Outcome
Alfalfa delivered a design is composed of a series of waves made up of solid shapes and organic undulated lines in repetition. The visual is vivid, graphic, energetic, active, and positive. It allows us to utilize the rich color palette of the Goethe-Institut brand interchangeably.
Conceptually, the style emphasizes the forward movement that can be achieved with a German language certificate. At the end, Alfalfa presented a memorable and flexible design that works successfully across different formats.
Client: Goethe-Institut Examination Centers
Creative direction/ Company:
Alfalfa Studio
Product: Campaign Branding
Brand: Coby Electronics
Company: Fesco Distributors
Product: Packaging
Art and Architecture is the combination of the creative visual expression of human and the professional techniques of architecture. A triangle form is one of the strongest shapes known. Triangulation is also always important and is being widely use in the area of architecture especially in the construction of building and structures. Thus, triangulation is chosen to use through out the identity of Art and Architecture.
Creative direction:
Parsons The New School for Design
Product: Branding
Alfalfa Studio was approached by Riot Creative Imaging to design several large-scale murals for their newly opened branch in the New York. Riot wanted to show their clients of all the different printings that they do with the mural arts.
One of the main objectives of the mural was to bring an energtic vibe to the working environment for the employees and to act as a visual gallery of showing case the diverse martial printing that they can do . People are not only visually looking at the murals and at the same time feeling the vibe.
Riot Creating Imaging has branches all over the states and they would like to include this to the murals as well.
We first started on sketching ideas, then we present and work with Riot for the direction. It has been a long process working with several large-scale murals but the experience is definitely great and fun.
Client: Riot Creative Imaging
Creative direction/ Company:
Alfalfa Studio
Product: Mural
This spatial design is specifically for a Green Conference that held in Kyoto. Based on the event and the city, a whole branding system, wayfinding system, map and entrance were being designed thoughtfuly.
Creative direction:
Parsons The New School for Design
Product: Branding
This new typeface is called the geometric type.
Product: Typography
Soundscape is an app which allow users create a landscape of sounds that reflect a location. The target audience would be people ages 15-30, who are interested in mixing music, people who invest a lot of time in social networks on their phone and like to feel empowered with creative tools. This app provides you to record the ambience sound around the city and provide you a platform to remix the sound using our creativity to a soundtrack that can share with people.
This app was designed in collaboration with Gabor Tankovics, Crystal Tong, Kathleen Kehres and Jeannie Au .
Creative direction:
Parsons The New School for Design
Product: App
The improvements from analog to digital technologies amazed us. In the past, producing a photograph took many steps; today we just capture an image and share it all over the world. How has this happened and how has it changed our lives? Do we use this ease of producing images wisely or have we become addicted? Along the way to our digital present ideas about the role of images and their history have been lost. Should we be aware of this history or should we just move on? While there is a certain freedom in forgetting, by exploring the history of photography we may take the time to reflect on how the photograph has come so far, from keepsake to selfie. Our relationship to our images has changed us — when we only spend seconds taking an image and sharing it, how can we treasure them, really look at them? Can we slow down this wave of images?
“Analogly Digital” is a book with three different parts, combing the quality of both analog and digital images to recognize the richness of history while also embracing the freedoms of our present technology. The first part of the book explores the history of the photographic image from 1826 to the present, reminding us when we spent more time with each photograph from capturing it, to producing it, to treasuring it. The second part of the book is the exploration of digital manipulation of photography. The third part of the book extract pages from current magazines to propose a way to slow down the image, to make it more cherished, to make it seen and appreciated for what it can record and help us remember. Using this strategy anyone could grab a pen and create your own book of images.
Legolab was created as a company that provide builder giantic legos to build their furnitures. With legolab, you can now build anything with colors and make your “lego home” in the reality.
To 5-12 years old children and parents whose children loves to play with legos and build things, legolab is the choice that make your children’s dream come ture and bring the relationship of your children and parents closer by ture real life example so that you can enjoy the family time and bring extreme happiness to your children.
To teenagers and adults who loves to build and create their own style of furnitures, legolab is the choice that allows you to do exactly what you always wanted and letting you to do that with your friends and relax by having fun in the process so that you can enjoy the excess suceess feeling and happiness with you friends.
Creative direction:
Parsons The New School for Design
Product: Branding
The kitchen matches was designed in a theme of a Schnauzer, named Arthur.
Product: Packaging
